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ATX Extends Telematics Partnership With Premium Automaker

Decade of experience serves as catalyst for customized services

DALLAS, October 19, 2009 --- ATX Group, a leading provider of customized
connected vehicle (or telematics) services to global automobile manufacturers,
announced today a new multi-year agreement to continue providing services to
BMW vehicles in North America.

"We are excited that BMW has given us a vote of confidence in continuing a
relationship that builds upon years of experience together and hundreds of
thousands of interactions we've had with BMW owners," said Steve Millstein,
president of ATX. "That insight into the needs and desires of BMW drivers over
many years enables us to continually advance and enhance the BMW experience."

With the new agreement, ATX will have served BMW customers for over a decade.
The relationship, established in 2001, has yielded innovative connected
vehicle applications with easy user interfaces and a premium level of
personalized service. A dedicated team of ATX employees provide service for
BMW Assist and are trained to provide service representative of the BMW brand
experience.

ABOUT ATX

With operations in Dallas-Fort Worth, Texas, and Dusseldorf, Germany, ATX (www.atxg.com) is one of the world's leading providers of customized, connected vehicle services to global automobile manufacturers. ATX services, among the first to be launched in the consumer vehicle market back in 1996, are provided to vehicle owners through the brand names of its customers: BMW, Toyota, Lexus, PSA Peugeot Citroen, Mercedes-Benz, Maybach and Rolls-Royce Motor Cars.

Services by ATX provide enhanced safety, security and driving convenience to vehicle owners, and include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics, and real-time traffic and navigation assistance. ATX also customizes services to help automobile manufacturers and their affiliated dealerships use telematics data and multiple customer contact channels to reduce costs, enhance vehicle servicing, and more closely manage customer relationships and contacts with the vehicle through its lifetime.

ATX is a division of Cross Country Automotive Services (www.crosscountry-auto.com), a leading provider of location-based automotive services.

CONTACT

Gary Wallace, Vice President, Corporate Relations
800-511-5891 or 972-753-6230
gwallace@atxg.com