Tod Farrell Vice President, Customer Solutions

Tod Farrell is vice president of Customer Solutions at ATX. He joined ATX in March 1999 as director of Project Management. In his current role, Farrell is focused on leading ATX expansion into China, India and Brazil. He has executive oversight for market analysis, partner development, negotiations and deployment.

Farrell is also the ATX lead on Technical Sales with new customers and partners. His responsibilities have included technical customer management, brand management, new business development, software development, technical vendor relations and project management, with responsibility for North America and Europe.

Prior to ATX, Farrell worked on telematics and navigation for 10 years within various organizations at Motorola, where his responsibilities included account management, project management, software design and management, and protocol design. During his first few years at Motorola, Farrell was on the Corporate Research and Development team that performed groundbreaking work on in-vehicle route generation, traffic sensitive routing, route guidance, and spoken language interface.

At ATX and Motorola, Farrell was directly involved in the launch of telematics products for Lincoln, Jaguar, Mercedes-Benz, BMW, Rolls-Royce and Infiniti. The telematics protocol that he authored is currently implemented in millions of vehicles in North America.

Farrell holds a bachelor of science degree in electrical engineering from the University of Illinois at Urbana-Champaign and a master’s degree in computer engineering from National Technological University, a consortium of leading engineering universities in North America.