ATX, SK Telecom agree to deliver telematics services to China
SEOUL, SOUTH KOREA, August 13, 2007 — ATX Group, the world’s largest independent telematics provider to the automotive industry, and SK Telecom, one of the leading and most innovative wireless carriers in Asia, announced today the creation of a strategic, cooperative agreement to deliver telematics services to the Chinese market.
The companies intend to have services in place by 2008.
The strategic alliance combines SK’s experience in developing innovative 3G wireless applications in the Chinese market with ATX’s experience in customizing data and voice services for different types of in-vehicle and off-board devices, automobile brands, and vehicle owners.
Sung Cheol Hong, SK Vice President China Business Group, said the agreement enables two leaders in their respective industries to forge a more compelling business model to meet the growing need in China for advanced telecommunications and in-vehicle applications. The collaboration also helps address the demand by global automobile and communication device manufacturers to implement global telematics platforms, thereby extending telematics services as a standard feature in every vehicle and on every wireless device, added ATX Group President and CEO Steve Millstein.
ATX helped pioneer telematics in consumer vehicles back in 1996, currently serves automobile manufacturers in both North America and Europe.
ABOUT ATX
Based in Dallas-Fort Worth, Texas, and Düsseldorf, Germany, ATX Group is the world's largest provider of personalized telematics services to the automotive industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX also customizes telematics services to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, PSA Peugeot Citroën, Maybach, and Rolls-Royce Motor Cars.
For more information, visit www.atxg.com.
CONTACT
Gary Wallace, Vice President, Corporate Relations, ATX Group
800-511-5891 or 972-753-6230
gwallace@atxg.com